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Missionary Zeal? What’s the Mission? I’ve been selling for a long time, and for much of that time I’ve been coaching other sales professionals.

I have to admit that sometimes it can be challenging to feel missionary zeal for every opportunity and at every point during the day. It doesn’t take long, however, for me to remember what makes this work rewarding. It can be a challenge to feel any missionary zeal unless if you don’t know what the mission is. Ask yourself why you do what you do. Zeal is defined as “reflecting strong, forceful devotion to a specific cause.” as in ‘zeal for the project.’ A good place to begin to understand the mission is with your own company’s mission statement, i.e., “To improve the way the world works and lives.” Try this short exercise. Write down separately what your customer, your supervisor, and your family would say is your “purpose” for the work you do. Looking at your mission from the perspective of those you serve and support can confirm or rekindle your passion. Certainly, each individual must define for themselves what satisfies and motivates them, and when you do, it makes the day to day a lot more enjoyable.

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