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Are you passionate for the work you do? Do you believe strongly in your organization and its products and services? Do you let your passion show? A client once told me that they awarded a contract to my competitor because the competitor “wanted it more.” And I understand that. Who wants to make an important purchase decision from someone who has only moderate enthusiasm for their company or its products? When the customer sees that we strongly believe in what we are doing, it can be infectious and the customer will more readily advocate on our behalf. Our passion becomes a source of influence in the account. Consider the work you do and ask yourself, “is my passion evident to others?”


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